Outdoor, Outerwear Execs Talk Emerging Trends, Shopper Evolution

There’s no denying that outdoor is “in” — and the industry is rapidly evolving into a larger-than-life category as it deftly darts through the many challenges stemming from the coronavirus pandemic and concurrently caters to a growing, diversified customer base.

The U.S. Bureau of Economic Analysis estimates that the outdoor recreation industry generates more than $788 billion a year in consumer spending in the U.S., and the Outdoor Industry Association

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