
Man powder skiing, Alps, Zauchensee, Austria
In 2020, to help combat the isolation and immobility of staying at home during Covid-19, MTN DEW announced an “Outdoor Stimulus” program to reimburse outdoor enthusiasts’ hunting and fishing licenses or passes.
Winners of the contest, originally the first 5,000 applicants, received a one-time $20 payment to put toward those purchases for a $100,000 total stimulus.
The contest was so popular—with the initial