Outdoor, Outerwear Execs Talk Emerging Trends, Shopper Evolution

There’s no denying that outdoor is “in” — and the industry is rapidly evolving into a larger-than-life category as it deftly darts through the many challenges stemming from the coronavirus pandemic and concurrently caters to a growing, diversified customer base.

The U.S. Bureau of Economic Analysis estimates that the outdoor recreation industry generates more than $788 billion a year in consumer spending in the U.S., and the Outdoor Industry Association

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Haunted TikTok is the next evolution of internet horror

Haunted TikTok is the next evolution of internet horror
Haunted TikTok is the next evolution of internet horror

After hours of scrolling through endless TikToks of teens dancing, couples pranking each other, and dogs being cute — something on your For You Page stops you dead in your tracks.

Someone is walking around a dark, empty house, as text explains that their mom hasn’t come home. As they take us through their neighborhood, they realize it’s not just her

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