Once forced to close due to the coronavirus pandemic, vacation destinations now face two distinct challenges as they reopen in stages. They must determine all the protocols designed to manage the virus that must be installed. Then, they must let the world know they’re back in business.
Social media plays a huge role in those reopening announcements. We take a look at one brief case study taken from Villa del Palmar Beach Resort and Spa at the Islands of Loreto.
Like so many resorts on Mexico’s Baja Peninsula and around the world, the uncertainty and panic of the Covid-19 pandemic led to Villa Del Palmar’s closure. Once Mexico began its slow, staged reopening and the resort could begin the gradual process of welcoming travelers back to its amenities, social media plays a major role in both announcing and explaining the post-pandemic process.
First, the minds promoting the resort came up with special attraction packages. They served a dual purpose. Obviously packages like the Unlimited Golf and Spa offer draw new visitors, but they also give Villa Del Palmar something else to announce besides just reopening. It’s reopening with a purpose.
From there, Villa Del Palmar’s social media outlets went to work. Twitter and Instagram accounts began sending out “welcome” messages, along with more detailed posts laying out new steps and procedures the resort undertook and would continue to undertake to keep visitors safe.
According to Hunter PR’s Karen Moraghan, the packages Villa Del Palmar is offering look to give the traveler who’s heading back out into the world the chance to shape his or her experience.
“In addition to creating a sense of welcome and reassuring travelers safety, it’s important to present guests with choices to personalize their experiences,” Moraghan says. “The package Villa Del Palmar is offering includes options for add-ons because customization is key to travelers at this time.”