Santa Monica Travel & Tourism (SMTT) is a private, non-profit corporation formed in 1982 and is funded by the City of Santa Monica’s general fund and the Tourism Marketing District assessment. Under contract to the City of Santa Monica, the purpose of SMTT is to promote Santa Monica as a conference, business and leisure travel destination. As a sales and service organization, SMTT acts as the marketing representative for local businesses and the community as a whole.

Santa Monica Travel & Tourism also provides five visitor center locations with friendly, trained and knowledgeable travel counselors; Visitors Guides and Maps; and information on attractions, hotels, dining, museums, galleries and entertainment.

SMTT is an accredited Destination Marketing Organization, Green Certified Business and Santa Monica Shines COVID-19 Assured.


Santa Monica Travel & Tourism works to strengthen our local economy by enhancing and promoting our community as a distinctive, compelling and welcoming travel destination.


To ensure Santa Monica is recognized as the premier beach-city destination in the world.


Santa Monica…an unforgettable beach city experience filled with eye-catching people, cutting edge culture and bold innovations. It’s the essence of the California lifestyle.


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