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BENGALURU, India: TikTok CEO Kevin Mayer has left the Chinese-owned video app firm just three months

BENGALURU, India: TikTok CEO Kevin Mayer has left the Chinese-owned video app firm just three months after joining, and only days since the company sued the administration of US President Donald Trump over an executive order effectively banning it in the United States.

He will be replaced by US general manager Vanessa Pappas on an interim basis, TikTok said in a statement. The resignation comes at a tricky time for super-fast growing TikTok as it tries to persuade both the US and India that it is not a security threat, while at the same time holding discussions with prospective buyers following a second US order demanding the sale of its US operations.

Mayer was Walt Disney’s top streaming executive before he became chief executive officer of TikTok and chief operating officer of parent company ByteDance on June 1.

“In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for,” Mayer said in an letter to employees.

“Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company.”

ByteDance founder and CEO Zhang Yiming said in a separate letter seen by Reuters that the company was “moving quickly to find resolutions to the issues that we face globally, particularly in the US and India.”

HIGHLIGHTS

  • Mayer joined TikTok June 1.
  • Was also ByteDance’s COO.
  • TikTok faces US pressure.

He said Mayer had joined just as the company was “entering arguably our most challenging moment.”

“It is never easy to come into a leadership position in a company moving as quickly as we are, and the circumstances following his arrival made it all the more complex,” Zhang said.

ByteDance employees told Reuters they were not surprised by Mayer’s decision given TikTok’s unpredictable future, and also because the ex-Disney executive has not had a significant role in some important decisions as he was still new to the team.

Zhang has been the key person in TikTok sale talks, said two people with knowledge of the matter. But Mayer represented TikTok to discuss with senior executives of interested buyers just days ago, a third source said.

TikTok’s decision to launch a $200 million “creator fund” in July was spearheaded by TikTok’s former head Alex Zhu, though Mayer was also directly involved, said two of the sources. The project was initiated internally much earlier than Mayer’s arrival, one source said. “The learning curve was steep for him, from daily operations to geopolitical implications.” 

ByteDance did not immediately respond to a request for comment.

“Whether TikTok reaches an agreement to sell its US business or decides to duke it out in the courts, the role for Mayer will not be anything like that he had envisioned when he joined,” said Mark Natkin, managing director of Marbridge Consulting in Beijing.He said Mayer’s departure is not a great boost for morale right now.

His successor Pappas joined TikTok in January 2019 as US general manager. She was previously global head of Creative Insights at Google’s YouTube, her LinkedIn profile showed.

Amid growing distrust between Washington and Beijing, Trump complained that TikTok was a national security threat and could share information about users with China’s government.

ByteDance has been in talks to sell TikTok’s North American, Australian and New Zealand operations, which could be worth $25 billion to $30 billion to companies including Microsoft and Oracle, people with knowledge of the matter have said.

The company has also been targeted in India, where TikTok was one of 59 Chinese apps banned by the Indian government in June.

That month, Mayer wrote to India’s government saying China’s government has never requested user data, nor would TikTok turn it over if asked.

TechCrunch reported this month that ByteDance was in talks with India’s Reliance for investment in TikTok.

TikTok has become a global sensation since ByteDance launched the app in 2017, with operations in countries such as France, South Korea, Indonesia, Russia and Brazil. In April, the app hit 2 billion downloads globally. 

 

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