Legalized sports gambling in California is still at least two years away. But to those in the gambling community, the Golden State already looks like a potential golden goose.
Such is the power of California’s potential betting market, which PlayCA.com, a site that analyzes legalized gambling in the state, estimated could annually generate more than $30 billion in wagers.
The day the state legalizes the business, considered a virtual inevitability by most in the industry, will be like the start of a modern-day gold rush. Big-brand sports books and small-time oddsmakers alike will pour in, mining for millions of untapped customers.
“The numbers that we’re