Tesco is stepping up its price war against rival Aldi as it prepares for the coronavirus crisis to plunge the UK into deep recession.
Dave Lewis, chief executive of Tesco, said the grocer was extending its Aldi Price Match to almost 500 products and was seeking “further opportunities” in making its items more affordable.
It came as the supermarket said it had seen net gains of customers switching from Aldi to Tesco for the first time in a decade.
Mr Lewis said: “We are extending Aldi Price Match to nearly 500 Tesco and branded products and will continue to seek further opportunities to bring even greater everyday value to customers at this challenging time.”
He added that Tesco’s average prices were now broadly level with its Big Four competitors, Sainsbury’s, Asda and Morrisons, compared with six years ago when it was 7pc more expensive.
Neil Shah, director of