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We’ve been delving into hotel loyalty programs recently here at TPG, starting with Marriott Bonvoy, which is the world’s largest.
You may be loyal to a particular airline, or its loyalty program for the simple reason that it is the airline you like to fly or that it has the most/best flight options from where you’re based. But hotel loyalty programs are different. In a major city, there may be respectable properties from every major hotel group, so choosing the program that is best for you is not so simple. You’re unlikely to be ‘held captive’ to one hotel group as you might be if you lived in a hub of a particular airline.
Airlines may partner with