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Raúl Esparza thought he would die of embarrassment when the much-touted April 26 90th birthday concert for Stephen Sondheim didn’t launch on time. The two-and-a-half-hour video file of pre-recorded songs was so huge that it took 45 minutes for Broadway.com to upload. There was nothing the concert host and Broadway theater star could do but wait for the event to be ready to blast out to the world. If anything, the technical glitch, which instantly built into a social media hailstorm via such #Sondheim90 tweeters and concert participants as @Lin_Manuel and @RandyRainbow, increased viewership when “Take Me to the World: A Sondheim 90th Birthday Celebration” finally hit YouTube.
So far, the concert held on the 50th anniversary of the opening of Sondheim’s original Broadway production of “Company” has been viewed 2.2 million times and raised over $500 million for ASTEP (Artists Striving To