As confrontations between Black Lives Matter protesters and police erupted across the country earlier this month, some Oregonians, mostly older people, saw a Facebook ad pushing a headline about how a Republican politician “Wants Martial Law To Control The Obama-Soros Antifa Supersoldiers.”
Needless to say, there was no army of left-wing “supersoldiers” marching across Oregon, nor were former president Barack Obama and billionaire George Soros known to be funding anything antifa-related. And the politician in question didn’t actually say there were “supersoldiers.” The headline, originally from the often-sarcastic, progressive blog Wonkette, was never meant to be taken as straight news.
The whole thing was a mishap born of the modern news age, in which what headlines you see is decided not by a hard-bitten front-page editor but instead by layers of algorithms designed to pick what’s news and who should be shown it. This system can work fine, but in