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Enforcement of the California Consumer Privacy Act began July 1, after a six-month grace period on enforcement.
The CCPA gives California residents more control over data held by private companies, and many companies have extended the same controls to all U.S. residents.
Consumer Reports research shows that people trying to use the mandated controls often run into confusing red tape, and some ultimately give up on the process.
At the beginning of this year, a new law gave consumers in California unprecedented rights to control how companies use and sell their data—and many firms extended those rights to all Americans. But until today, California’s attorney general could not bring the hammer down on companies that didn’t comply.
The landmark California Consumer Privacy Act provided companies with a six-month grace period before enforcement started, and thousands of companies have scrambled